Bell Becomes “Official Helmet of HOD”

Thursday April 19, 2018

Bell Racing Helmets, the world’s leading auto racing helmet manufacturer, has been named the “Official Helmet of HOD” by Hooked on Driving, the premier high-performance driving experience in the United States.

Bell and HOD have entered into a three-year partnership agreement to provide quality head protection to HOD members and coaches, with an exclusive sales program through Wine Country Motor Sports; the official Safety Equipment Supplier of HOD. The HOD regions will also transition to Bell Helmets for their helmet rental program at track events. Bell will provide consumer education support to HOD regions and personnel including offering assistance and guidance to new members on how to properly measure and fit a racing helmet.

“Building protective helmets that maximize safety while enhancing driver performance is part of Bell’s DNA and aligns well with HOD’s core mission of safety first,” said Kyle Kietzmann, Bell Racing President and COO. “Bell is proud to partner with HOD to provide leading-edge head protection to members as they enhance their technical skills while driving their cars to their potential in a controlled, safe environment.”

HOD founder David Ray said, “Head protection is one of the most important decisions a performance driver makes. HOD is trusted by our members to recommend premium products, and Bell is as good as it gets.  With Bell supplying helmets to the likes of Lewis Hamilton and Josef Newgarden, we are proud to be partnering with the industry leader. Another benefit of Bell is their broad range of products to choose from.  Bell has an excellent helmet for the new driver in a Mini, as well as one for an HOD graduate who is in a P1 car.  This, in addition to HOD pricing, creates a win/win for our members.”

About HOD – HOD is the leading high-performance driving experience in the United States, providing technical driving instruction to members in four regions; California, Northeast, Southeast and Pacific Northwest at premier racing facilities including Watkins Glen, Weathertech Raceway Laguna Seca, Pocono Raceway, Portland International, Oregon Raceway Park, Sonoma Raceway, Palm Beach International, Sebring, and Lime Rock Park. Further information and event registration available at www.hookedondriving.com.

About Bell – Bell Racing Helmets is the world’s leading manufacturer of state-of-the-art head protection designed for professional and amateur drivers competing in the sport of auto racing. The Bell name in synonymous with safety, innovation, performance and engineering excellence. Bell helmets have been worn and trusted by more champions, in all forms of racing, than any other brand. Further information about Bell Racing is available at www.bellracing.com.

About Wine Country – Wine Country Motor Sports was established in 1992 at what is now known as Sonoma Raceway. As America's premier safety equipment supplier, WCMS has grown to four locations including Sebring International Raceway, Englewood, Col. and Jupiter, Fla. As the Official Safety Equipment Supplier to HOD, Wine Country Motor Sports takes pride in providing technical expertise while offering industry leading brands such as Bell helmets. Further information is available at www.winecountrymotorsports.com

Bell Becomes “Official Helmet of HOD”