
Bell Racing Company and American Power Sports have reached an agreement for the company to be Bell's preferred karting apparel distributor in the United States focusing on smaller retailers. American Power Sports, a leading karting distributor based in Newbury, OH, will stock and supply products from Bell’s adult K-Pro and youth K-NXT lines to karting retailers throughout the United States.
In addition, the company will assist Bell with research and development efforts to advance the next generation of Bell karting gear and apparel. As part of the agreement, Bell Racing will transition the majority of its karting only retail accounts in the United States to American Power Sports, effective November 10, 2008. American Power Sports will be responsible for all order fulfillment activities and signing new accounts.
"American Power Sports has over 20 years of experience serving industry retailers and is a great partner for Bell to work with to expand our market share in karting in the United States," said Kyle Kietzmann, Bell Racing General Manager. "American Power Sports offers a comprehensive inventory and carries multiple lines featuring the best karting parts and accessories in the industry. They have strong relationships with a wide range of retailers and sanctioning bodies including the WKA and IKF. We are confident they will represent the Bell brand very well and provide excellent service to retailers who sell Bell's line of karting products."
"We are extremely proud and excited that Bell has selected American Power Sports to be their Kart Racing Apparel Distributor," said American Power Sports General Manager, Stan Kovalak ."With two of the most recognizable names in karting partnering together, we feel we can keep both companies at the forefront of the karting industry. Coupling Bell's research and development department with our commitment to customer service, we can make the Bell line the number one karting apparel line in the United States."
More information is available at www.bellracing.com and www.apskarting.com.